Ever heard the statement, "Sticks and stones may break my bones, but words will never break me?" According to Wikipedia, it appeared in a publication of the African Methodist Episcopal Church. That statement has gone rounds. So, is it true? Not actually. Truth is, words can do more than break a person, a business relationship, an international agreement, etc. And that's to say the least. Of late, I've been thinking and reflecting about words. Words, you see are a powerful tool of communication. Of course, you know there are other means of communication, but in this post, we shall look at words and their place in Customer Relationship Management. Words have tremendous power! With our words, whether written or verbally communicated, they can build or mar just any customer interaction. And this is true for our day to day interpersonal interactions as well as it is for business engagements. For instance, with words, enduring relationship
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